Social media Videos attracts many users as well as companies as they bring a lot of engagement on the Internet, to boost the use of IGTV, Instagram said it has signed up personalities such as Lele Pons, who has 25 million Instagram followers, for IGTV.
“Teens are now watching 40 percent less TV than they did five years ago,” Instagram Chief Executive Kevin Systrom said at an event to announce the launch in San Francisco. “It’s time for a video to move forward and evolve.” Instagram does not immediately plan to share revenue with video creators but may in the future, Systrom said. IGTV will be available as part of Instagram’s app and as a separate app, he said. The service does not have advertising at launch, but research firm eMarketer said it expects it will have ads eventually, and that marketers in the meantime will sign up stars for endorsement deals.
